Research & Case Studies
Delve into research and case studies offering analytical insights and solutions to complex business and communication issues.
Business Plan for
The Vegan House
My colleagues and I developed a business plan for The Vegan House, a fast-food concept redefining vegan dining in Dubai. We worked on crafting unique value propositions, marketing strategies, and financial models, showcasing our ability to bring innovative ideas to life.
Vibe & Dine E-Business Report
For my E-business course, my team and I developed Vibe & Dine, a digital platform transforming dining and entertainment in the UAE. It combines spontaneous discovery with personalized selection through a website and app. The project included a full business model, SWOT analysis, financial forecasts, and a revenue plan featuring premium features, listing fees, and ads.
Fashion & Beauty Ads Analysis
This project analyzed countercultural trends in fashion and beauty ads, highlighting campaigns like Dove’s racially charged ads. It explored how influencers and brands shape these trends and spark discussions on culture, advertising, and communication.
Industry Report
This report explored case studies and analyzed the role of collaboration and co-creation in fostering innovation and community engagement within creative industries. Additionally, activities, such as spontaneous flash mobs, were developed to showcase the practical applications of these concepts.
Boeing 737 Crisis Case Study
A case study examining Boeing's organizational culture and leadership during the 737 MAX crisis. The project involved proposing collaborative solutions to address Boeing’s reputation and cultural issues, strengthening my skills in crisis management, organizational analysis, and collaborative problem-solving.
